How to Start a Business Blog
So, inquiring entrepreneurial minds want to know how to start a business blog. Let's ask the experts. Phillip J. Windley is a nationally recognized expert in using information technology to add value to businesses. According to Phil, "There are several choices in [business] blog software. Normally, I recommend TypePad as the easiest way to create a professional blog. It's a service, so it's easy to get set up and going."
Funny he should mention it. TypePad, brought to you by Six Apart, is the leader of business blogging. We are dedicated to helping professionals understand how to start and maintain a blog. We help businesses maximize the potential of the latest technologies. Our hosting services and blogging tools are specialized to cater to the needs of businesses of all types and sizes. If you want to know how to start a blog for your business, you must look into TypePad.
TypePad knows how to start a blog - and we want to show you
Want your business at the forefront of your industry? The popular, versatile TypePad is the choice of most professional bloggers, and the leading technology experts.
With TypePad, the appearance and content of your blog are completely under your control. Whether you use one of our template designs or customize the look yourself, you can assume an attractive, professional image that gets you noticed by the right population segments. Direct favorable traffic to your blog, and generate leads and connections. You also need not deal with the hassle of relocating. Your domain can house the new political blog along with your other Web sites, and TypePad can automatically support your feeds, podcasts, and videocasts.
Of course, if you are technically inclined, some time down the road you may want to explore MovableType, another Six Apart product hailed by the experts as "a sophisticated publishing platform that is the best business blogging tool available today."
More Expert Advice on How to Start a Blog
Experts also suggest a few ground rules for beginning bloggers:
- Give your blog an image that expresses its purpose.
- Use images and color creatively but sparingly; you want to attract more people, not scare your public away.
- Don't deviate from your main topic; occasional interesting asides can be refreshing, if used sparingly.
- Responding to discussions posted on other blogs initiates dialogs and provides an opportunity to express your point of view and establish your presence, inviting traffic to your blog.
- Don't try to guess what readers expect. If you don't write about things that interest you, blogging will become drudgery, and you won't stick to it.
- Provide a way for people to send feedback, like a form, or an email address.
- Humanize your blog. Create a personal page that allows visitors to get to know you. After all, meeting interesting people is the main attraction of the blogging experience.
- Now that you know a little more about how to start a blog, you are ready for the next step. Ask TypePad to walk you through the rest of the fun, easy process, and you are on your way to successful blogging.
Contact us with questions about TypePad and how to start a blog
If you don't see answers to your TypePad questions on our site, or have comments about blogging, please email us for prompt assistance 7 days a week, 365 days a year.
Related products
Want to know how to start a personal blog? Check out other blogging tools offered by Six Apart:
- LiveJournal can accommodate a diverse community of independent bloggers;
- Vox, a freeware, takes personal blogging to the next level.
